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3 Things You Should Know About Facebook Hashtags

For those of you who are Twitter pros, you are probably familiar with hashtags and how they work.  For those of you don’t, hashtags are a great way to bookmark or index certain topics.  For example,...

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6 Must-Have Social Media Platforms for Authors

1.) Facebook For lack of a better term, let’s call Facebook the Father of all social networks. There are a myriad of sites that use your Facebook profile to log in, and with over 1 billion users, you...

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5 Things You Shouldn’t Fear About Twitter

by Elena Meredith, PR by the Book (originally posted in San Francisco Book Review) I’ve worked with a number of authors who are excited to connect with their readers, establish their author platform,...

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How Your Friends & Family Can Help You Promote Your Book

by Elena Meredith, PR by the Book Photography by Ebb and Flow Photography There are a number of ways you can put your contacts to work helping spread news of your book, but the first step is to ASK...

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Getting Fit for PR: What PR Pros Can Learn from the Marathon

There have been two big-city marathons that have made the news in the past year – the ING New York City Marathon and the Boston Marathon. One, hosted by the New York Road Runners made headlines due to...

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Blogging for Authors: 3 Tips for Getting Started

When it comes to writing a blog, even great writers, such as PR by the Book’s clients, could use some help with where to start and what to write about. They’ve already spent endless hours perfecting...

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The Soundtrack of Literature

by Ashley Lauretta, Assistant Publicist, @ashley_lauretta Photo by Joe Lencioni Inspiration is found everywhere and, I ever since hearing the song ‘A Good Man Is Hard To Find’ by Sufjan Stevens, I have...

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5 Twitter Tips for Speaking Events

Often times, at conferences and/or book signings, we find Twitter buzzing with activity with quotes by our authors that were stated during a panel or speech. If you’re an author speaking at a...

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What I’m Reading: 11/22/63 by Stephen King

by Elaine Krackau, Publicist, @elainekrackau Ever wish you could change history? Go back in time and erase a horrific event? As we observe the 50th anniversary of the assassination of JFK this week, we...

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Why Does Social Media Matter?

Worldwide, there are more than 2 billion active social media users. 74% of online adults in the U.S. use social media 52% use two or more social media platforms 71% of online adults use Facebook With...

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Social Media 101, Part One: Which Networks Should You Use?

By Jandra Sutton, Digital Media Coordinator @jandralee Social media is a relatively new territory. Exploding into existence at the dawn of the internet age, whilst constantly changing and reinventing...

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How to Use Social Listening to Stand Out as an Author

Let’s talk about social listening, shall we? Social listening is the practice of using your social media outlets to listen to the public’s thoughts, feelings, attitudes, and opinions on your personal...

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How to Go #BeyondMarketing on Twitter

Last week, Twitter Small Business and HubSpot teamed up to offer a killer seminar on how to use Twitter to take your marketing efforts to the next level. Missed the seminar? We’ve got you covered....

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How Not To Social: Things You Should Avoid on Social Media

Chances are, you’ve read countless articles on the Best Ways to Use Social Media, devoured list after list of quick tips, and attempted to implement a wealth of information with varying degrees of...

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How to Create a Book Announcement [INFOGRAPHIC]

Want to get the word out about your upcoming book? Here’s an awesome infographic based on Part One of our Marketing Like A Bestseller series that will help you create a book announcement that will make...

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